Guan Shan leads Belle International’s overseas expansion as General Manager and serves as CEO of Newbella, the group’s global-facing brand. With deep expertise in scaling consumer brands across international markets, he brings firsthand insight into what it takes to move from domestic product strength to lasting global influence. At the Summit, Guan Shan will share practical strategies for building brand recognition and trust beyond China’s borders — a must-hear for any entrepreneur looking to take their business global.